Dwayne The Rock Johnson Is Instagram’s Most Influential Celebrity Wrestler

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On YNF Entertainment Magazine, “the best entertainment magazine in the UK“, Dwayne The Rock Johnson is one of the most “influential” celebrities on Instagram, according to new research.

Dwayne The Rock Johnson

Wrestling-World.com‘s research looked at Dwayne The Rock Johnson’s verified Instagram account and influencer marketing calculators to figure out how much the icon could make from sponsored posts if he worked with different brands.

According to the data, Dwayne The Rock Johnson is one of the most successful social media celebrities of all time. Given that the wrestler-turned-actor’s Instagram account is the sixth most followed account on the platform, it should come as no surprise that Dwayne The Rock Johnson can make a fortune on social media. Dwayne The Rock Johnson can anticipate earning up to a staggering £828,420 per sponsored Instagram post due to his staggering 362 million followers and an average of 772,115 likes per post.

Most Influential Celebrity Wrestlers

Rank:  Wrestler Instagram Handle Followers How much they can earn per sponsored post Engagement Rate
1.  Dwayne Johnson therock 362,000,000 £828,420 0.1%
2.  Logan Paul loganpaul 24,900,000 £68,057 3.63%
3.  John Cena johncena 18,200,000 £49,945 0.42%
4.  Ronda Rousey rondarousey  



£44,624 0.81%
5.  Nikki Bella thenikkibella 10,600,000 £29,206 0.31%
6.  Brie Bella thebriebella 8,500,000 £23,480 0.49%
7.  Roman Reigns romanreigns 6,800,000 £18,682 7.29%
8.  Triple H tripleh 6,700,000 £18,329 2.74%
9.  Randy Orton randyorton 6,500,000 £18,052 1.94%
10.  Saraya saraya 6,000,000 £16,640 2.16%
11. Alexa Bliss alexa_bliss_wwe_  



£16,478 1%
12.  Eva Marie natalieevamarie 6,000,000 £15,980 0.08%
13.  Steve Austin steveaustinbsr 5,600,000 £15,358 0.65%
14.  Sasha Banks themercedesvarnado 5,600,000 £15,339 2.92%
15.  Becky Lynch beckylynchwwe 5,500,000 £15,326 2.91%

Logan Paul

On social media, wrestler Logan Paul comes in second place. The internet personality and YouTuber, who signed a contract with WWE in June 2022, has 20.3 million subscribers to his channel, making him one of the most influential YouTube creators ever. Due to his 24.9 million Instagram followers and above-average engagement rate of 3.63%, Logan Paul can anticipate earning up to £68,057 per sponsored post. 

John Cena

According to the data, John Cena ranks third among wrestlers in terms of social media influence. The record-breaking wrestler has the third-most Instagram followers in the ranking, with 18.2 million, so he or she could earn up to £49,945 for a single sponsored Instagram post. 

Ronda Rousey

The status of Ronda Rousey as the fourth most influential WWE Superstar is made public. The former UFC legend, who goes by the name “Rowdy” Ronda Rousey, has the second-highest Instagram following, with 16.2 million followers. This gives her the opportunity to earn up to £44,624 per sponsored Instagram post. Rousey’s partnership with Crypto.com and the energy drink Xyience since the beginning of her career has made her social media presence more influential.

Nikki Bella

Nikki Bella is the fifth most influential wrestler. Nikki, who is one half of the Bella Twins, has 10.6 million Instagram followers, which enables her to earn £29,206 per sponsored post. Brie Bella, the other half of the Bella Twins, comes in sixth place, a close second. Brie Bella can earn up to £23,480 per sponsored post due to her 8.5 million Instagram followers. The Bella Twins have launched a number of their own brands and ventured into reality television with their show Total Bellas. They also contribute to their social media accounts.


Wrestling-World.com‘s spokesperson commented that wrestling has gained popularity on social media in recent years, helping to spread the word about the sport and connecting wrestlers and their fans in novel and exciting ways. With WrestleMania 39 just around the corner, it will be fascinating to see which wrestlers have the most influence outside of the ring. Many wrestlers are able to live comfortably on just their income from social media. Dwayne Johnson, for example, can earn over 800,000 for a single sponsored Instagram post, making him one of the wrestlers who can make a fortune from it.

Wrestling-World.com, a website that covers all aspects of wrestling and strives to provide readers with daily news updates from around the wrestling world, carried out this study.


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