After Rihanna Performance At The Super Bowl, UK Searches For Red Puffer Coat Increased By 2,231%

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On YNF Entertainment Magazine, “the best entertainment magazine in the UK“, After Rihanna Performance Super Bowl performance, BooHoo discovered that UK searches for red puffer coat increased by 2,231 percent.

After Rihanna Performance

Barbadian singer After Rihanna Performance at the Super Bowl LVII on February 12, supported by boyfriend A$AP Rocky. Additionally, her fashion influence was felt worldwide.

The superstar made an impression at this year’s game in a red custom Loewe and Alaa outfit that included a jumpsuit with no zipper, a leather corset, a sleeping bag coat, gloves, and Maison Margiela MM6 x Salomon sneakers.

Red Puffer Coat

After the halftime show aired in the UK early on February 13, a study by Boohoo found that UK Google searches for the terms “red puffer coat” and “red puffer jacket” skyrocketed by over 2,231 percent and 1,663 percent, respectively. Additionally, UK searches for “red jumpsuit,” “red jacket,” and “red trainers” skyrocketed by 678 percent, 140 percent, and 187 percent, respectively.

At the major sporting event in Glendale, Arizona, Rihanna donned the all-red ensemble while performing 12 hit songs, including “Only Girl in the World” and “We Found Love.”

She wore an Alaa sleeping bag coat in the final few minutes as a tribute to André Leon Talley, whose famous Norma Kamali coat she wore. Talley’s official Instagram account acknowledged the tribute and included a picture of Talley wearing the coat mentioned earlier and the Super Bowl hashtag.

On stage, Rihanna also appeared to show off her second child, which her rep later confirmed.

On stage, the superstar also talked about her brand, Fenty Beauty, which saw a huge increase of 1,860% in global searches after she applied makeup during the setlist.


Rihanna, who also won the Style Icon Award at the CFDAs in 2014, is a well-known fashion trendsetter with a history of iconic looks, according to a Boohoo spokesperson.

She has previously dyed her hair red during her time with Loud, which resulted in red hair dye flying off the shelves in the early 2010s. According to data from Google, the phrase “Rihanna red hair” is still searched for more than 11,000 times each month, demonstrating how influential her style is.

She is so influential because she is known for dressing without fear and encouraging others to do the same. Rihanna is an expert at making a statement, and now that she has a second baby bump, we can’t wait to see what groundbreaking maternity looks she will undoubtedly pull off.


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